SMM manager (International Market)

What you will do:

• Develop and execute a localized social media strategy for the brand’s presence in Indonesia, aligned with global and regional marketing goals.

• Plan, launch, and optimize social media advertising campaigns across Meta platforms and others as relevant.

• Own and manage the content calendar across all platforms (Instagram, Facebook, TikTok, Telegram), ensuring consistency and alignment with broader marketing initiatives.

• Monitor, analyze, and report on performance metrics to continuously refine content and engagement strategies.

• Track trends, audience behavior, and cultural insights to keep content fresh, relevant, and resonant.

• Manage a team of designers and copywriters to deliver high-performing, on-brand content.

• Leverage user-generated content (UGC)

• Utilize social media and analytics tools (e.g., LiveDune, Popsters, YouScan, RivalIQ) for performance insights and competitive benchmarking.

• Collaborate closely with the broader internal SMM community to share learnings and align strategies.

• Actively experiment with AI tools (e.g., ChatGPT, Midjourney, Canva AI) to enhance content creation, workflow automation, and ideation.

What we expect:

• Advanced English proficiency (spoken and written).

• 2+ years of proven experience in social media marketing, ideally in multicultural or regional contexts.

• Deep understanding of key platforms: Instagram, Facebook, TikTok, X (Twitter), YouTube.

• Strong community management and social listening experience.

• Excellent communication and organizational skills; able to work cross-functionally with multiple teams and stakeholders.

• Data-driven mindset with strong analytical skills and attention to detail.

• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

What may become your advantage:

- Experience managing KPIs, paid ad campaigns (especially via Facebook Ads Manager), and audience segmentation.

• Experience creating viral Reels, TikToks, or Shorts with performance-driven outcomes.
• Previous work in a social media or digital marketing agency.
• Background in project management with creative teams.
• Skills in research, interviewing, copywriting, editing, and basic photo/video production.
• Familiarity with fintech, crypto, and Web3 ecosystems.
• Curiosity and fluency in experimenting with emerging digital and AI technologies.

We offer:

• Opportunity to work on international markets and diverse business environments

• Support for professional growth through seminars, courses, training, and internal development programs

• Competitive and transparent salary with official employment

• Access to VMI (Voluntary Medical Insurance) coverage for dental services within the first two weeks of employment, extended to include spouse and children

• Flexible start and end times for the working day, promoting work-life balance

• Provision of paid delicious lunches and access to coffee points within the office premises

• Corporate taxi or compensation of transport expenses

• Partial reimbursement for sports and wellness activities, as well as the opportunity to engage in sessions with a psychologist (after the probation period)

• Hybrid work format (2 days a week at our cosy office in St. Petersburg).