Trade Marketing Specialist

Job Purpose:

Responsible for Red Bull Customer & Trade activations across channels including concept development, negotiation, execution and further analysis of effectiveness.

Job responsibilities:

• be part of Customer activation strategies development: concept & design, in-store execution, negotiation, production, delivery to ensure on-time launch
• manage coolers stock: inventory check organization, order planning, detailed analysis of placement effectiveness, providing tools for DP managers to achieve corresponding KPIs
• develop new POSM according to channel/customer needs in collaboration with Marketing
• analyze promo effectiveness (quarterly promo evaluation) and prepare further recommendations for adjustment
• conduct E-com activations: be an expert in e-com trends, Customers, providing best-in-class e-com execution

Requirements:

1. Education & Professional Qualification

• Degree in Economics/ Marketing/ Finance preferable
• English – Intermediate
• Expert user of MS Office

2. Knowledge/Experience

2+ years relevant experience in sales, key accounts, trade/customer marketing in FMCG or at Key Retailer

Analytical skills, initiative, team player

Sales and Customer Communications