Preparing & implementing a yearly marketing plan for the brand (based on the strategy and activities developed)
Obtaining and analyzing of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc.)
Setting up a proposal, implementation and analysis of all necessary market research activities for the brand and the related projects, together with Market research team
Evaluating and preparing of recommendations regarding projects (relaunches, new products) related to brands and their implementation
Controlling of the P&L of brands and its products
Representing brand towards media activities;
Implementation and control of individual media campaigns
Obtaining proactively of relevant information and strategic advice from the business partners and providers (Research, Media, CatMan and etc. teams)
Collaborating for mutual business benefits with Sales, Trade Marketing, eCOM and other team)
Требования:
Higher education (marketing, economics)
Relevant experience in brand marketing
Development within 3+ years on the level of Brand Manager positions and/or min. 0,5 year within Sr. Brand Manager position
Advanced MS office user (Strong in Excel, PP, etc)