Менеджер по привлечению онлайн потребителей/ eConsumer manager

AS PERFORMANCE MARKETING RESOURCE:

Your core focus is to Own & Drive Traffic Acquisition strategy for E-commerce business through In-platform and Out-platform media; collaborating with various internal and external stakeholders.

Your key responsibility is to ensure In-platform media with higher ROAS are fully leveraged & exhausted; Out-platform means are optimized for ROAS and Click Through Rate.

SUMMARY OF RESPONSIBILITIES:

• Be an active member of E-commerce team, demonstrating ‘growth hacking’ and ‘resourceful’ mindset;
• Take an analytical and evidence-led approach to Performance Marketing; own in platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level;
• Apply E-commerce Traffic model to work back from the sales target to identify traffic targets & optimization opportunities while maintaining an optimal spend mix;
• Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both in-platform and where applicable, out-platform;
• Have deep understanding of SKU prioritization based on Traffic & Conversion rate trends;
• Engage Platform Marketing Solutions and stakeholders at multiple levels to formalize Way of Working for increased collaboration and performance;
• Explore Out platform opportunities to drive quality traffic and with a clear attribution model;
• Work with corporate accounts and platforms for improved Traffic & Sales attribution - maximizing spend with clear attribution model and minimizing spend where unclear;
• Maintain an agile media plan by Brand to ensure things that are working can be fuelled more for scale and those that are not are adjusted quickly;
• Engage & influence internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing for driving bottom funnel conversion;
• Work closely with Business Development teams to spend in sync with Platform activations; maintain a balance between ‘Always On campaigns’ and ‘Event campaigns’;
• Operationalize scorecards that ensure visibility and transparency to various performance KPIs;
• Work with External partners & Publishers to constantly improve attribution model for Page View and Sales optimization;
• Planning and budgeting. Ensure Performance Marketing budget is being spent with right ROAS mix; Amplifying what is working and Addressing what is not working;
• Use a combination of first party and third party data where available to drive high quality traffic.

PROFESSIONAL SKILLS AND COMPETENCIES:

• Must be a proactive self-starter with can-do attitude; demonstrate entrepreneurial spirit;
• Must have some experience and exposure to Digital Media, Paid Search, Re-targeting, Publishers and Affiliates;
• Hands on experience of Programmatic and Digital buying is preferred;
• Strong analytical and data mining aptitude; ability to use data to develop and support decisions;
• Command over Data & Insights tools, particularly Excel;
• Experience of working with dominant E-commerce player in the market is an added advantage;
• Strong inter-personal skills, able to independently engage internal and external stakeholders;
• Be a Problem solver and an Out of Box thinker to find simple solutions;
• Strong project management abilities; capable of prioritizing and handling multiple tasks simultaneously under tight time constraints and within budget parameters;
• Degree qualified or equivalent in Engineering or business-related discipline preferred.