Product Analyst (SEO and Organic Traffic)

Novakid is on a mission to build the best online education platform for kids worldwide. We’ve already got over 80,000 students and 2,500 teachers making learning awesome in over 15 countries in Asia, Europe and Latin America. But we’re not stopping there—we need your help to take things to the next level!

We are looking for an exceptional Product Analyst with a strong B2C background and hands-on experience in SEO and organic traffic analytics. You will play a key role in helping us grow and optimize our acquisition channels by combining deep analytical skills with a strong understanding of search-driven user behavior.

You will:

Analyze the performance of SEO and organic acquisition channels to identify growth opportunities and bottlenecks

Develop and maintain dashboards and automated reports to track SEO and traffic quality

Perform ad hoc deep-dive analysis to support marketing teams

Design and evaluate experiments to measure impact on organic traffic

You have:

5+ years of relevant experience, ideally in a product-focused B2C organization

Proven track record in SEO analytics and/or organic traffic performance

Strong understanding of acquisition funnels and growth metrics

Expertise in A/B testing design and evaluation

Advanced SQL skills and experience with columnar databases (we use BigQuery)

Confident Python skills for data analysis (pandas, numpy, etc.)

Experience in creating data models and building data marts

Experience with BI tools (we use Metabase)

Solid grasp of statistical methods and data storytellingFluent English (minimum B2 level)

Preferably:

A relevant degree (e.g., Computer Science, Statistics, Math, Economics)

Experience with DBT or similar tools for data transformationBasic data engineering skills (ETL pipelines, orchestration tools)

Familiarity with Google Search Console, Ahrefs, SEMrush, or similar SEO tools

We offer:

• Fully remote work (core hours GMT+3).

• A chance to shape the future of AI-driven education.

• A fun, dynamic team that loves building innovative products.

• Unlimited holidays – because we trust you to deliver.

• Bonuses and stock options – we grow together.